What does Emerald Merchandise do?

We provide end-to-end trade services—global sourcing, pan-India distribution, logistics, and performance-led brand marketing—to help products win shelf space and market share.

Which categories do you specialize in?

Consumer goods, food & beverages, lifestyle & fashion, home & living, and health & wellness. We also support private label development.

Our head office is in 8-1-27/SN/157,O.U Colony, Shaikpet, Hyderabad, India, with partnerships enabling national distribution and global sourcing.

About Emerald Merchandise Pvt. Ltd.

Pan-India distribution and trade marketing case study banner

FMCG Launch — Pan-India Distribution & Trade Marketing

Emerald Merchandise Pvt. Ltd. partnered with a fast-growing FMCG brand to launch three SKUs in India. We owned the go-to-market (GTM) motion end-to-end—sourcing audits, compliance, pricing architecture, distributor onboarding, regional warehousing, retail media, and in-store execution. The result: rapid on-shelf availability, healthy velocity, and sustainable margins across Modern Trade (MT), General Trade (GT), and eCommerce.

What We Did

Compliance & Labeling: Finalized India-ready artwork, legal metrology fields, and claims documentation.
Pricing & Unit Economics: Built channel-wise P&L with guarded promo floors and retail media budgets.
Channel Onboarding: Secured listings in priority MT banners; activated 7 regional distributors for GT; enabled eCommerce/Q-commerce with SLA alignment.
Warehousing & Logistics: Deployed 3 regional hubs, standardized dispatch windows, and defined exception management.
Trade Marketing: Rolled out planograms, secondary displays, and sampling; executed promo waves tied to sell-through targets.
Content & PIM: Rebuilt PDPs with A+ assets, compliance attributes, and comparison charts; implemented content QA.
Performance Cadence: Weekly reviews on availability, velocity (UPW), returns/aging, and ROAS; rapid course-corrections.